Search Engine Optimization requires technical sense and the ability to imply those. Generating informative articles or blogs can be considered as one of the best SEO technique, but in order to save that informative text from being obsolete or unnoticed; one needs to incorporate some fundamental ideas such as stressing on the usage of URLs as well as blog permalinks. As because this is an effective way of grabbing huge traffic attention and enhance the visibility of any website all over internet. Here are some of the techniques related to usage of SEO friendly URLs and permalinks that will help to enlarge your small business. Below are some tips for customizing URLs and permalinks for your website.

Title Making

Making prominent article title can attract the attention of search engines as most of the users justify the readability of any article with its title. In maximum number of cases, especially for the users of WordPress, the title becomes the permalink of the article automatically. But there is always an option for breaking down the big permalink into short, simple and catchy ones.

Effectiveness of Using Minimum Number of Words in URLs

The URLs or permalinks, those are consisted of various words can be treated like a spam. Along with this problem, users fail to follow the exact information that what the article is all about, when bunch of unnecessary words are attached to any link. Short URLs have various utilities including it’s easy to remember, it can be attached to your digital business card, it takes very little time for the users for the copy-paste process and finally a short URL can help in enhancing the marketing strategy.

Use of Keyword in URL

Attaching keywords to the article is the utmost necessity, as it will showcase the content of your website. The keywords should be meaningful and catchy. Sometimes, customizing the original keywords used in the URLs can bring good results. But one needs to make sure that he/she uses similar keywords in URLs and in the text. Otherwise an immediate negative impact about the authenticity of your activity will emerge in the minds of the users or readers and ultimately this will become a big hindrance in getting high rank in the leading search engines.

Use of Hyphens and Lower Case Characters

It is very fruitful to use hyphens between the words of any URL or permalink than to use underscore as Google looks upon the hyphens as space and on the other hand, treats underscore as another character. Similarly, use of uppercase letters in more than one URL will make Google consider that there are two different websites, in which you are sharing similar information and as a result Google will allow your website develop its position.

Avoiding Sub Domains

In case of enjoying the maximum control over the links or URLs, it is quite essential to attach the blog to the principal domain. Sub domains are treated by search engines as individual element that does not belong to the website for which it is actually created. In this way, leading search engines will fail to collect all the link juice that has been tried to earn through domains. The page ranking will face an immediate decrease.

Applying Static Features

Editing the URLs is a must job to be done when some general as well as unwanted features like usage of ‘?’, ‘&’, ‘=’ is there in the links. These dynamic features are automatically generated by web server code. This refraining process help the readers as well search engines to find out and go through the links properly.

Apart from these factors, consistency in naming the convention, cutting down the number of folders and removing unnecessary data can give you effective Search Engine Optimization Solutions and bring out the best results for your webpage.

Published On: August 5th, 2015 / Categories: SEO / Tags: /

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